Strut Website

  • Art Direction
  • Digital
  • Project Management
  • UX

I managed the design and web development for Strut, a new gay men’s health & wellness center in San Francisco.

Discovery & Planning

We went through several rounds of persona development, outlining and wireframing before moving to the design process.

These early rounds informed the site’s structure, navigation and the language we used to communicate to various audiences.

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strut-early-site-map

Feature: Smart Menus

These large menus provide easy access to all areas of the site.

strut-website-smart-menus

Feature: Versatile Calendar

The calendaring system has multiple views, popup event details, and is filterable by date and interest area.

strut-website-calendar

Feature: Activity Carousel

Placed throughout the website, this carousel shares important news and events in a compact area.

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Feature: Staff Directory & Photography

The staff directory gives easy access to the people that clients are looking for.

I developed a consistent style of photography that can be quickly and easily repeated for future staff additions.

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