Building for the Future
The Minnesota Orchestra’s Building for the Future campaign was designed to provide information and raise $100 million for building renovation, education and artistic initiatives. Working with feedback from Orchestra management, PR and Development, I developed a website that spoke to both the general public and potential donors, and provided ample room to grow as the project progressed.
Crash the Ball
The Minnesota Orchestra’s new “Crash the Ball” fundraiser party for young professionals required a fresh look and a social media-savvy approach. I used a 1930’s newspaper theme with modern-day touches including links to the event’s Facebook page, Twitter stream and other social media tools.
Sommerfest 2009
I developed this microsite by building a custom user interface and adding web-appropriate style to the great creative produced by Minnesota Orchestra’s in-house design team. We saved time and resources by pulling event information and media content directly from the Orchestra’s website’s existing database, while other content was created specifically to enhance the online experience.
Inside the Classics 2009-10 Season
This microsite for the Minnesota Orchestra’s Inside the Classics series provides both a high-level overview and detailed information about the events in the series. It includes rich online-only content including the Orchestra’s popular classical music blog and multimedia content like audio samples and interviews with the presenters.
Loring Park Art Festival
Visitors to the Loring Park Art Festival website needed quick and easy access to information about the festival including transportation, food & entertainment, volunteers, advertising and more. I built a database-driven back-end for the artists listings, so that the information could be easily updated and displayed in different useful formats, such as artist’s medium and location at the festival.
Sounds of Cinema
A website that promotes music in film demands a multimedia experience. Musical excerpts, video footage of the films and interviews with principal musicians and the conductor were put front and center on this microsite. Design elements and content were assembled from a variety of sources to form a cohesive online presence for this three-week festival.
Pride Institute
As a gay & lesbian mental health and addiction care center, Pride Institute needed a website that delicately addressed sensitive issues for many different audiences: people needing quick access to admissions information, as well as family members and mental health professionals that required more detailed information. I created a new site that struck a balance: between overview and details, between education and marketing; and between the negative aspects of addiction and the positives of recovery that Pride Institute’s services offer.
Quatrefoil Library
In addition to a complete visual redesign and reformat of the website content, I built it to provide ample room for growth of the online database-driven catalog, news and special events information for this vibrant community library.
United Home Lending
I created this website for United Home Lending with the goals of establishing customer trust, targeting the right customers, and completely explaining the company’s services and benefits with a strong but friendly call to action. In addition I optimized the site for specific keywords and phrases in local searches.
Edmond Manning
This personal website features photos of items I took around my friend Edmond’s place; it’s a virtual extension his home, and the custom-designed Wordpress-powered blog an extension of the wonderful conversations I’ve had there.
Gather on France
Twin Cities boutique and gift store Gather needed a sophisticated website to feature selections from their ever-changing lineup of high-end merchandise. The resulting website is easy-to-use and elegant, and most importantly features the store’s products beautifully. It was designed with room to grow, and features a database-driven, e-commerce ready back-end.
Bella Pamella
I built Bella Pamella’s e-commerce website with a whimsical design and thoughtful features: product pages that are feature-rich in limited space, with multiple views and alternate fabrics to encourage up-sells and multiple purchases.
Composer Craig Carnahan
Twin Cities composer Craig Carnahan needed a simple and elegant website to promote his music and compositions. To enhance the user experience I added a functional punch with audio clips and downloadable PR photography.
Bayerkohler & Graff
With only a logo and some simple business cards to use as graphic inspiration, I worked with Bayerkohler & Graff to develop a strong, cohesive brand image that could be used across print and online media. Photographs that I took were seamlessly integrated with stock photography provided to the client, on both the website and in the print materials I designed.