As a gay & lesbian mental health and addiction care center, Pride Institute needed a website that delicately addressed sensitive issues for many different audiences: people needing quick access to admissions information, as well as family members and mental health professionals that required more detailed information. I created a new site that struck a balance: between overview and details, between education and marketing; and between the negative aspects of addiction and the positives of recovery that Pride Institute’s services offer. In addition I updated their logo for additional flexibility in print and online, and optimized the site for high-quality search engine results.
